So, what is the necessary OOH density (target population for OOH) to be considered by parcel operators in subject scenario? 0.19 compartments per person? Or 0.10 compartments per person? How should a parcel operator plan this?

Truth is that there are more variables than just plain density. Equally important are the end-customer commuting routes and it’s characteristics.  Successful operators must understand in detail the commute patterns of their target market around their OOH service points.

Taking my example – If we move on the map 3 km toward city of Tallinn (see picture added to this article), the outcome again is very different as additional capacity (APMs) become available to both city population (commute from city to suburbs), as well as commuters of the same county (commuters to the city). This illustrates clearly that location planning of OOH collection points is critical and people’s commuting patterns are much more relevant than purely the nearby population in certain radius of APM (1 APM per 10’000 inhabitants or similar).

This is by no mean the absolute truth but personally for me the location of the collection point must consider my commute pattern rather than being close to where I live. I don’t need to have an APM 300m from my home. I keep (strongly!) preferring OOH delivery until it is located somewhere close to my main journey be few kilometers away from where I actually live.

Any thoughts or comments?